Agora Model– online business model in which you build a large opt-in e-list and then drive sales by sending e-mails with product offers to your list.

Agora Publishing -- a publisher of consumer newsletters credited with inventing the Agora Model of selling information products online.

Click-through rate – the percentage of users who click on a hyperlink (usually in an online ad or e-mail) to reach the Web page to which the link is attached.

Conversion – getting an online user to take a specific action, typically registering online in exchange for free content or purchasing a product from a Web site.

Floater – similar to a pop-under or pop-under, except it is not blocked by pop-up blockers because it is part of the Web page or landing page HTML code, the floater is used to capture the visitor's e-mail address, usually by offering free content.

Landing page – any Web page designed to generate conversion or other direct action, as opposed to a page that just provides content or links to more content.

Name squeeze page – a landing page, usually brief, designed to capture the user's e-mail address, either in exchange for an offer of free content or as a condition of allowing the reader access to copy on a landing page or other Web page. Also known as a squeeze page.

One-Time Offer (OTO) –a product offer you make to people, usually those who have just subscribed to your e-zine or joined your e-list, that they will see once and not again.

Order page – when you click the Order Now button on a landing page, you are taken to an order page describing the offer and allowing you to place your order online.

Pop-over – a page that pops up on the screen when you visit a Web site or landing page, the purpose of which is to capture the e-mail address of the visitor, usually by offering free content.

Pop-under – a page that pops up on the screen when you attempt to leave a landing page or Web site without placing an order, the purpose of which is to capture the e-mail address of the visitor, usually by offering free content.

Special report – free content offered as an incentive for the visitor to take action, typically either placing an order or giving you his e-mail address.

Squeeze Pages –see "name squeeze pages"

Transaction page – an order page.